HubSpot-updates September 2025

Summer 2025 went by super fast - some might say too fast at least here in Finland. During those summer months HubSpot has yet again launched many new features to all of the Hubs! Let's dive into some the new stuff in our blog.

Marketing Hub & Content Hub

Essential apps for marketers 2025

• What's it about? HubSpot’s Essential Apps for Marketers 2025 collection features seamless Content Hub and Marketing Hub integrations—including Adobe Express, TikTok Ads, Canva, and Vidyard—to drive scalable content creation and unified campaign management.
• What are the benefits: These tools help marketers create engaging content, reach audiences across channels, and unify performance data, all within a connected HubSpot environment. By leveraging integrations with leading apps, teams can streamline creative workflows, automate repetitive tasks, and gain real-time insights into marketing effectiveness.
  
  This unified ecosystem not only accelerates campaign delivery but also supports data-driven decision-making, ensuring that marketing initiatives are both agile and precisely targeted. As a result, marketers can focus on strategy and innovation, delivering measurable value across the entire customer journey.

Add a meeting calendar to CTAs

• What's it about? By adding a meeting calendar link into static CTA makes it dynamic conversion drivers -  smart and super efficient!
  

• What are the benefits: No need to redirect visitors to separate landing pages. This is a smarter way to capture intent at the moment of interest.

Making hashtag management easier: New hashtag bank in the social editor

• What's it about? You can now save your most effective hashtag combinations and apply them with one click.
  

• What are the benefits: This new feature eliminates repetitive typing and ensures consistent hashtag strategies across all your social campaigns. By allowing marketers to organize, store, and instantly insert proven hashtag sets, HubSpot’s hashtag bank not only boosts operational efficiency, but also supports brand visibility and campaign accuracy.
  
  Teams can quickly align social content to best-performing hashtag combinations, reduce manual entry errors, and maintain unified messaging across channels, driving measurable increases in engagement and reach.

Faster email client testing

• What's it about? Quickly test email designs in a refreshed UI and preview how your messages render across more than 100 email clients, including Gmail, Outlook, and Apple Mail.

• What are the benefits: This faster testing process helps you catch rendering issues before sending, improving email deliverability and appearance. By previewing emails across a wide range of email clients and devices in real time, marketing teams can ensure consistent formatting and branding no matter where messages are viewed.
  
  Early detection of layout inconsistencies or image problems means you can optimize content delivery, reduce spam risks, and enhance recipient engagement—building trust with your audience and elevating your overall campaign results.

Sales Hub

Tasks in the sales workspace

• What's it about? Task management is now natively integrated into the Sales Workspace, enabling sales teams to efficiently search, prioritize, organize, and complete tasks without disrupting their main workflow.
  

• What are the benefits: This centralized experience helps streamline daily activity and improves execution speed. By consolidating task management within a single workspace, sales teams eliminate the need to switch between multiple tools, leading to fewer distractions and greater productivity.
  
  Automated reminders, customizable views, and real-time collaboration features further support efficient workflow management, enabling teams to respond faster to prospects, prioritize high-impact actions, and consistently meet sales targets.
  

Deal metrics customization

• What's it about? Tailor your deal dashboard to display the precise metrics that matter most for tracking and optimizing your team’s sales performance.

• What are the benefits: This personalization ensures every sales rep sees the most relevant data for their specific role and goals. 

Enhanced deals sidebar experience

• What's it about? The deals sidebar has been redesigned with a two-column layout showing comprehensive deal information alongside activities.
• What are the benefits: This helps you make informed decisions quickly while maintaining context during customer interactions.

Service Hub

Trigger feedback by ticket stages

• What's it about? You can now configure survey triggers based on specific open and closed ticket statuses, ensuring customer feedback is collected only when it’s most relevant.
• What are the benefits: This provides greater precision in survey timing and attribution—especially for complex ticket workflows with multiple resolution types.
  

Bring your brand voice to your customer agent

• What's it about? The Customer Agent now supports brand voice settings, so your tone comes through in every message it sends.

• What are the benefits: You can fine-tune responses to better reflect your company's personality, making AI support feel more like your actual team.

Filter tickets by associated contact and company in help desk

• What's it about? Quickly filter support tickets by customer or company to see complete support history at a glance.

• What are the benefits: This targeted view helps agents provide more personalized support by understanding the full context of customer interactions.