Customized
AI agents

AI agents are AI-based digital teammates designed to manage entire workflows, such as content production, lead qualification or resolving customer support requests.

Agents free up your team's time for more business-critical, strategic work and more complex processes. Each agent is tailored to support a specific area of your business - sales, marketing or customer service.

AI agents manage end-to-end workflows such as customer support solution processes, content production, prospecting, and social media content design and optimisation. They also identify and fill content gaps in the Knowledge Base to ensure that information serves customers as well as possible.

Unlike tools that support individual tasks, AI agents leverage customer and content data to drive complex processes from start to finish. At the same time, they enrich and update customer data based on interactions directly into HubSpot CRM, improving reporting accuracy and customer experience.

Most AI solutions require continuous micromanagement or operate as opaque "black boxes". HubSpot's Breeze AI agents are designed to act intelligently and autonomously, but you retain the decision-making power. Clear rules of engagement, defined approval processes and full transparency at every step ensure you always know what the system is doing and why.

Each AI agent is built for a specific task, such as writing content, qualifying leads or resolving customer support requests.

At the same time, they all work in your HubSpot, so the customer experience stays consistent and information flows and updates across teams for everyone to access.

Yes. AI agents are constantly learning and evolving with every interaction. They analyse customer trends, content performance, prospect engagement and other key metrics, and then refine their approach to deliver better results. The more data your agents process and the more feedback they receive from your team, the more effectively they can execute workflows in line with your goals and brand voice, in a scalable and repeatable way.

AI agents make your work easier by automatically managing your routines, but you're still in control all the time. You set clear rules and goals for the agent to work by. If an unusual situation arises, or one that requires interpretation, you'll be automatically notified and can easily take control. You can also constantly fine-tune the agent's behaviour and processes to ensure that tasks are done exactly the way you want, even if the machine is doing most of the work.

AI agents directly leverage your existing HubSpot data, so deployment is quick and requires no lengthy orientation or heavy training.

Once you have the basic data and initial data in place, and your company has enough content for the agent to use, certain agents can be up and running in as little as hours. In practice, however, a few working days should be set aside for the managed deployment of a single agent: the process usually involves going through and updating data and content, configuring the agent and careful testing.

A safe rule of thumb is to measure agent deployment in days and weeks, not months. Depending on the agent, most teams start to see clear, measurable results very quickly - often within hours of deployment.