Cases & New Ideas

Kaks.io Labs at work. Read how to use HubSpot to improve your business.

 

 

JUN 17, 2020

HubSpot ABM tools

TOPICS: INBOUND, HUBHACKS, HUBSPOT

HubSpot’s fresh-from-code-factory ABM tools support users in effectively implementing an account based marketing strategy. The ABM tools integrate into Marketing and Sales Hubs to help sales and marketing Teams work more effectively to achieve common goals. The tools will make joint cross-team work more transparent.

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JUN 16, 2020

Account-based Marketing best practices - start here

TOPICS: INBOUND, MARKETING

ABM’s, or account-based marketing’s, logic is easy to understand through resource usage and goals: you select a limited number of key business companies and focus your marketing and sales resources to reach these target companies. Simple, right? Described in this way, ABM even sounds just like traditional marketing and as soon as you stray to think so, you’ve already taken a wrong turn.

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JUN 16, 2020

Will the ABM end the long reign of the inbound?

TOPICS: INBOUND, MARKETING

Account based marketing, or ABM among friends, is currently on the lips of every marketer, and no wonder. Inbound and content marketing have long been considered a central (and by some the one and only) marketing and sales strategy. Inbound’s central idea is to provide different buyers with the most up-to-date content when they themselves want it. Inbound has been contrasted with so-called outbound marketing and sales, where the buyer is offered the same without regard to the maturity and willingness of the potential buyer to act.

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MAY 14, 2019

How does legacy sales differ from inbound sales?

TOPICS: SALES, INBOUND

We all know the typical salesperson. That salesperson is all about closing the deal and not about caring if the product is the right fit for the customer. Legacy sales belong in the past. The world is changing rapidly, so why should sales be any different? The time of pushiness is over, because customers have the opportunity to choose kindness.

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