Empowering Global Expansion: Resand's Transformation with HubSpot CRM and a New Website

Web development CRM Jan 1, 1970 2:00:00 AM

Case: Resand

Finnish technology company Resand Plc. emerges as a beacon of sustainability in a world where the scarcity of sand, escalating costs of virgin sand, and stringent regulations on sand disposal demand immediate attention. As Earth's sand resources diminish, it's imperative to break free from wasteful practices and embark on a journey to regenerate this vital material. 

Resand, founded in 2013, offers a revolutionary modular sand reclaimer solution. This innovation represents a cost-effective and environmentally conscious approach to sand management, where sand is no longer discarded but reclaimed and reused. In a world where the value of sand is being redefined, Resand stands at the forefront, reshaping how we perceive, utilize, and preserve this invaluable resource for future generations.

  1. Starting point

    Resand aimed to align its brand with global expansion ambitions, they wanted to start a project to change their website and CRM culture.

  2. Challenge

    The company had around 40 employees spread across Europe, which led to deficiencies in coordination and difficulties in project management.

  3. Results

    The implementation of HubSpot CRM brought immediate benefits, transforming weekly sales meetings and improving project transparency.

Enhancing  operations paves the way for global success

Resand, previously known as Finn Recycling, sought to align its new branding with its evolving identity and aspirations for global expansion. Together Resand and Kaksio embarked on a journey to transform both Resand’s website and CRM culture. While website redesign was the first part of the project, the company's primary challenge lay in organizing its operations effectively. 

With approximately 40 employees scattered across Europe and a mix of in-house and external consultants, the company grappled with a lack of structured coordination and a fragmented approach to project management. The use of Excel spreadsheets, while convenient initially, proved insufficient for tracking progress and generating meaningful insights.

The Search for a CRM Solution


Recognizing the need for a more robust CRM -system than Excel sheets and Outlook, HubSpot emerged as the preferred choice due to its comprehensive features and also was the obvious choice, after all the recently renewed website was built on HubSpot. The good experience with collaboration in the website project together with Kaksio paved the way to continue together to tackle the CRM deployment as well.

Resand's transition from disjointed spreadsheets to HubSpot CRM was marked by a smooth and collaborative effort with Kaksio. Carsten Stoelting, Resand's Managing director, initially had reservations about the project's complexity, but Kaksio's expertise and commitment quickly put those concerns to rest. 

"I always had the feeling that Kaksio and Lotta (from Kaksio) understood how we worked in the past and how to translate our old working procedures into the HubSpot environment. This was really impressive to see." Says Stoelting from Resand

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One of the potential hurdles in implementing new software within a team of varying technical proficiencies is change resistance. 

"My biggest doubt was if we would be able to work with such a new and fancy software," Stoelting remarked. However the worries soon subsided. "Everyone is working with it in a very positive way, and everyone is telling me how this is a useful tool. Overall, the welcome of the new CRM has been nothing but positive." Stoelting tells 

Early Benefits and Enhanced Transparency

The benefits of implementing the new CRM system were almost immediate. One of the first things Stoelting mentioned was that the way Resand held its weekly sales meetings was completely transformed by the new CRM and the meetings are now much more efficient compared to the old way. Improved software and increased data are at the heart of success. 

"The transparency of our projects is definitely way more clear and obvious in which stage our projects are now in and what are the next steps." Stoelting elaborates.

Kaksio also expressed their satisfaction with the CRM deployment. Lotta Laukkanen, the consultant in charge from Kaksio’s side, elaborated on her feelings about working with Resand.

‘’Our objective was to enhance Resand's existing processes within HubSpot, making the tool user-friendly for our sales team while retaining familiarity in the process. Collaborating with Resand was seamless, and despite the significant technological leap in our internal tools, the staff's motivation and enthusiasm for this change shone through in every interaction. The outcome exceeded our expectations, equipping them with HubSpot's modern solutions and greatly improved transparency.’’ - Says Laukkanen.

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Stoelting acknowledged that the real challenge lies in maintaining data accuracy and discipline in the coming months. He noted, "To keep the information always updated, to have the discipline to update your projects and your data, this will be one of the biggest challenges and proofs we must take as the time goes by and the novelty wears off..."

Towards global markets with a new CRM and a modern website

Resand's journey towards a more structured and efficient approach to business operations is well underway, thanks to the implementation of HubSpot CRM, a stunning new modern and user-friendly website, and the collaborative efforts of Kaksio Labs. Early results are promising, with improved project transparency and streamlined sales meetings. The challenges of data discipline lie ahead, but Resand remains optimistic about the CRM's potential to support its global expansion.

"At the beginning of our CRM project, I didn’t know how we could implement a new CRM, but then we just jumped in the cold water. During the project, I always had the feeling that Kaksio and Lotta were taking care of us and the whole process, and after a while it was not swimming in cold water it was swimming in a nice warm environment.’’ Stoelting summarizes the project 

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