Did you know that HubSpot brings new features to its users every single month? It means that you always have something new to learn from HubSpot. Learning new things also applies to us, HubSpot partners, and specialists. Every month, we publish a list of the most important and, in our opinion, most interesting updates of the previous month, so that you, dear readers, will have the opportunity to learn about the new features quickly and effortlessly. The most important of the October releases is the new Marketing Events standard object, which you might have noticed in your portal as a BETA already in September (although it's still in BETA). Let’s dive a little deeper today to understand what exactly it is all about. This month’s article also highlights the Marketing Contacts feature, which was released a moment ago and will affect all HubSpot users, especially new HubSpot licensed customers.