Yesterday at INBOUND HubSpot announced some hot new updates that make HubSpot CRM a lot more than just a sales tool. From now on every HubSpot user can think of HubSpot CRM as the heart of scaling business. As the CEO of HubSpot Yamini Rangan expressed, it’s all about buyer empowerment rather than seller enablement. HubSpot has dedicated their work to really put the customer first and the focus has clearly shifted from marketing and demand generation to full customer experience approach where the first touch-points are just a part of a larger, entirely seamless customer journey experience.
Many CRM platforms tend to become over-engineered and complex. HubSpot however, aims to avoid that by developing the product so that in the future HubSpot is the number one tool to meeting customer needs, aligning teams and working smarter without slowing down. Next we will introduce you to our favorite feature launches that from our perspective will definitely be the game changers.
One of the biggest announcements was HubSpot Payments, a feature which will expand HubSpot’s versatility as a full customer journey platform. Commercial processes are an integral part of all businesses and it really makes sense to bring that element closer to the place, where all the other customer relationship data is living. The more you think about it the more it really makes sense!
Another major announcement is Operations Hub Enterprise, which will provide more tools and possibilities for the people in charge of the revenue operations. Earlier this year released Starter & Professional Ops Hub licences were just a starting point for the full extended rev ops toolkit. If the starting point was to offer possibilities to gather data to HubSpot from different sources, the next step is to help businesses take full advantage of the data and it’s insights. Again, it all starts to make sense now! We couldn’t be more excited about the new Ops Hub features that will be launched soon!
Interested to hear the full list of the newly launched features? In that case we recommend you to continue reading.
The new HubSpot CRM updates can be divided into three sections:
Let’s start with the features that make HubSpot more customizable.
In addition to Sandboxes HubSpot introduced brand new Admin Capabilities to the CRM Platform. There are three admin capabilities that make the platform more customizable; the public beta version of Flexible Associations, the Business Units feature and the Permissioning and Governance capabilities.
Next up, introducing new features that make the HubSpot CRM platform more connected. HubSpot delivers a more connected experience by offering a comprehensive CRM platform.
Features that are already live and make HubSpot more connected are reporting related.
Lastly, there are new features that make the HubSpot CRM platform more customer centric. HubSpot is committed to putting the customer first by delivering features aimed at improving the customer experience.
Can’t wait to get all these new features in use? We’re totally with you! In case you need any help with HubSpot, do not hesitate to contact us. See how we can help you by clicking the link below.
These Stories on crm