Cases & New Ideas

Kaks.io Labs at work. Read how to use HubSpot to improve your business.

 

 

NOV 6, 2019

HubHacks: Active and Static Lists

TOPICS: SALES, MARKETING, HUBHACKS

What are the differences between active and static lists?

Active lists are continuously updating according to the set filter. This means that your active list will continuously scan your HubSpot for contacts that match the filter and add or remove them from your list by itself. 

Static lists are snapshots of a specific moment in time. You can add and remove contacts as you like from this list. The list can't read changes in properties or the like so you have to monitor your contacts manually if you want the list to be up-to-date. You can clone an active list and make it static. 

READ FULL STORY
SEP 18, 2019

Quick Tips: Get meetings locked-down faster

TOPICS: SALES, QUICK TIPS, AUTOMATION

Problem: I don’t like emailing and calling back-and-forth to set up a time to meet that pleases all parties. 

Solution: HubSpot Meetings.

Why use Meetings? Skip the fuss around finding a time for your meeting. With the meetings link your contact has full insight of when you are available for a meeting and pick a time that matches both of your schedules. You can choose to just set up a meeting link for your personal calendar or for your team. 

Who is it available for? Meetings is available for all HubSpot users, with a few extra features for paid users. 

READ FULL STORY
SEP 3, 2019

How to increase your agency's revenue by 245% in 8 weeks with Dan Tyre

TOPICS: SALES

We got a taste of Dan's wisdom at the begining of May when he visited Kaks.io Labs' webinar. The topic of the webinar was "The transition from legacy sales to inbound sales". Dan explained why we should all start exploring what can be achieved with inbound sales. He had some impressive statistics to show the audience, and he even convinced me to apply for PGB. Dan told me that on average HubSpot partners get a 245% increase in their revenue as a result of attending the bootcamp. We certainly felt the results. Our agency doubled our activities and won more projects and retainers than ever before. It's not a coincidence that soon after the program, we became a HubSpot Platinum certified agency partner

READ FULL STORY
AUG 22, 2019

Quick Tips: Easiest way to rank your leads

TOPICS: SALES, QUICK TIPS, AUTOMATION

Problem: I need to speed up my sales by finding high-quality prospects and focus my efforts on them. 

Solution: HubSpot's lead scoring. You'll find the function from your HubSpot account following the path Settings > Properties > HubSpot Score.

Why use lead scoring? Your sales reps will be the first to know when a high-quality lead hits the set criteria. Automate a series of actions and utlize the information about your website visitor to show personalized web content. 

READ FULL STORY
JUL 30, 2019

Quick Tips: 5 things you can do with workflows

TOPICS: SALES, QUICK TIPS, AUTOMATION

Why use workflows? When contacts meet specific trigger criteria, they will automatically enroll in your pre-determined workflow. This saves you heaps of time as you no longer have to monitor visitors manually on your site. 

What are my options? HubSpot offers five different types of workflows. A workflow can be based on a Contact, Company, Deal, Ticket or Quote.

How do I get started? You can find workflows in HubSpot from the automation-tab and select workflows. When you enter the workflows-workspace, you can choose what you want to base your workflow on and get started with the process. 

READ FULL STORY
JUL 3, 2019

Quick Tips: Why sequence queues are time-savers

TOPICS: SALES, QUICK TIPS, AUTOMATION

Problem: It is time-consuming to keep track of prospects that haven’t responded to my emails and need a reminder. 

Solution: Sequence queues

What does it do? Sequence is a tool that queues up a series of emails and sends them as scheduled. The sequence terminates if the contact responds to your email or books a meeting using your HubSpot meeting link.

 

READ FULL STORY
MAY 24, 2019

Customer Segmentation in 2019: Processes and Customer Experience

TOPICS: SALES, MARKETING

I wrote this article over three years ago, and to my surprise, it is still up-to-date. Three years ago my opinion was that the time of traditional roles of sales and marketing was undeniably over. Nevertheless, I feel that this model is still deeply rooted. In our customer projects the top priority is filling that gap between sales and marketing.

READ FULL STORY
MAY 14, 2019

How does legacy sales differ from inbound sales?

TOPICS: SALES, INBOUND

We all know the typical salesperson. That salesperson is all about closing the deal and not about caring if the product is the right fit for the customer. Legacy sales belong in the past. The world is changing rapidly, so why should sales be any different? The time of pushiness is over, because customers have the opportunity to choose kindness.

READ FULL STORY
SEP 26, 2018

Suomen Myymäläkaluste - Automating the Sales Process with HubSpot

TOPICS: CUSTOMER STORY, WEB DEVELOPMENT, DESIGN, SALES

Selling rethinked

Suomen myymäläkaluste (later SMK) is the forerunner in new and refurbished shop furniture. In its’ 20 year history the company has grown from a local business to a country-wide product and service specialist. SMK offers its’ customers a wide range of display cases, fridges and freezers for the needs of stores, restaurants and the food industry. 

READ FULL STORY