Cases & New Ideas

Kaks.io Labs at work. Read how to use HubSpot to improve your business.

 

 

JUL 30, 2019

Quick Tips: 5 things you can do with workflows

TOPICS: SALES, QUICK TIPS, AUTOMATION

Why use workflows? When contacts meet specific trigger criteria, they will automatically enroll in your pre-determined workflow. This saves you heaps of time as you no longer have to monitor visitors manually on your site. 

What are my options? HubSpot offers five different types of workflows. A workflow can be based on a Contact, Company, Deal, Ticket or Quote.

How do I get started? You can find workflows in HubSpot from the automation-tab and select workflows. When you enter the workflows-workspace, you can choose what you want to base your workflow on and get started with the process. 

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JUL 3, 2019

Quick Tips: Why sequence queues are time-savers

TOPICS: SALES, QUICK TIPS, AUTOMATION

Problem: It is time-consuming to keep track of prospects that haven’t responded to my emails and need a reminder. 

Solution: Sequence queues

What does it do? Sequence is a tool that queues up a series of emails and sends them as scheduled. The sequence terminates if the contact responds to your email or books a meeting using your HubSpot meeting link.

 

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MAY 24, 2019

Customer Segmentation in 2019: Processes and Customer Experience

TOPICS: SALES, MARKETING

I wrote this article over three years ago, and to my surprise, it is still up-to-date. Three years ago my opinion was that the time of traditional roles of sales and marketing was undeniably over. Nevertheless, I feel that this model is still deeply rooted. In our customer projects the top priority is filling that gap between sales and marketing.

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MAY 14, 2019

How does legacy sales differ from inbound sales?

TOPICS: SALES, INBOUND

We all know the typical salesperson. That salesperson is all about closing the deal and not about caring if the product is the right fit for the customer. Legacy sales belong in the past. The world is changing rapidly, so why should sales be any different? The time of pushiness is over, because customers have the opportunity to choose kindness.

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SEP 26, 2018

Suomen Myymäläkaluste - Automating the Sales Process with HubSpot

TOPICS: CUSTOMER STORY, WEB DEVELOPMENT, DESIGN, SALES

Selling rethinked

Suomen myymäläkaluste (later SMK) is the forerunner in new and refurbished shop furniture. In its’ 20 year history the company has grown from a local business to a country-wide product and service specialist. SMK offers its’ customers a wide range of display cases, fridges and freezers for the needs of stores, restaurants and the food industry. 

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