Cases & New Ideas

Kaks.io Labs at work. Read how to use HubSpot to improve your business.

 

 

MAY 24, 2019

Customer Segmentation in 2019: Processes and Customer Experience

TOPICS: SALES, MARKETING

I wrote this article over three years ago, and to my surprise, it is still up-to-date. Three years ago my opinion was that the time of traditional roles of sales and marketing was undeniably over. Nevertheless, I feel that this model is still deeply rooted. In our customer projects the top priority is filling that gap between sales and marketing.

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MAY 14, 2019

How does legacy sales differ from inbound sales?

TOPICS: SALES, INBOUND

We all know the typical salesperson. That salesperson is all about closing the deal and not about caring if the product is the right fit for the customer. Legacy sales belong in the past. The world is changing rapidly, so why should sales be any different? The time of pushiness is over, because customers have the opportunity to choose kindness.

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SEP 26, 2018

Suomen Myymäläkaluste - Automating the Sales Process with HubSpot

TOPICS: WEB DEVELOPMENT, DESIGN, SALES

Selling rethinked

Suomen myymäläkaluste (later SMK) is the forerunner in new and refurbished shop furniture. In its’ 20 year history the company has grown from a local business to a country-wide product and service specialist. SMK offers its’ customers a wide range of display cases, fridges and freezers for the needs of stores, restaurants and the food industry. 

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