Cases & New Ideas

Kaks.io Labs at work. Read how to use HubSpot to improve your business.

 

 

JUN 16, 2020

Account-based Marketing best practices - start here

TOPICS: INBOUND, MARKETING

ABM’s, or account-based marketing’s, logic is easy to understand through resource usage and goals: you select a limited number of key business companies and focus your marketing and sales resources to reach these target companies. Simple, right? Described in this way, ABM even sounds just like traditional marketing and as soon as you stray to think so, you’ve already taken a wrong turn.

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JUN 16, 2020

Will the ABM end the long reign of the inbound?

TOPICS: INBOUND, MARKETING

Account based marketing, or ABM among friends, is currently on the lips of every marketer, and no wonder. Inbound and content marketing have long been considered a central (and by some the one and only) marketing and sales strategy. Inbound’s central idea is to provide different buyers with the most up-to-date content when they themselves want it. Inbound has been contrasted with so-called outbound marketing and sales, where the buyer is offered the same without regard to the maturity and willingness of the potential buyer to act.

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APR 2, 2020

HubSpot tips to support telecommuting

TOPICS: SALES, NEWS, MARKETING, HUBSPOT

As teams move to telecommuting, tools and systems play an increasingly central role in sustaining business. Learn new tricks how to take the full advantage of HubSpot video features or get tips how to boost your webinars to the new heights by utilizing LogMeIn tools. We wanted to share you our favorite telecommuting tools by HubSpot.

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APR 2, 2020

HubSpot offers free tools to its customers during the Covid19-pandemia

TOPICS: SALES, MARKETING, QUICK TIPS, HUBHACKS

With the business increasingly focused on the online environment, HubSpot wants to provide paid tools and functionality to its customers for free. You can activate Meetings, Quotes, E-Sign and 1-1 video features through your own account for 90 days free use. As soon as the tools are available, you will be automatically notified in your HubSpot account.

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NOV 6, 2019

HubHacks: Active and Static Lists

TOPICS: SALES, MARKETING, HUBHACKS

What are the differences between active and static lists?

Active lists are continuously updating according to the set filter. This means that your active list will continuously scan your HubSpot for contacts that match the filter and add or remove them from your list by itself. 

Static lists are snapshots of a specific moment in time. You can add and remove contacts as you like from this list. The list can't read changes in properties or the like so you have to monitor your contacts manually if you want the list to be up-to-date. You can clone an active list and make it static. 

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MAY 24, 2019

Customer Segmentation in 2019: Processes and Customer Experience

TOPICS: SALES, MARKETING

I wrote this article over three years ago, and to my surprise, it is still up-to-date. Three years ago my opinion was that the time of traditional roles of sales and marketing was undeniably over. Nevertheless, I feel that this model is still deeply rooted. In our customer projects the top priority is filling that gap between sales and marketing.

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