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MAY 24, 2019

Customer Segmentation in 2019: Processes and Customer Experience

TOPICS: SALES, MARKETING

I wrote this article over three years ago, and to my surprise, it is still up-to-date. Three years ago my opinion was that the time of traditional roles of sales and marketing was undeniably over. Nevertheless, I feel that this model is still deeply rooted. In our customer projects the top priority is filling that gap between sales and marketing.

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