Cases & New Ideas

TOPICS: SALES

TOPICS: SALES, QUICK TIPS, AUTOMATION

Problem: I need to speed up my sales by finding high-quality prospects and focus my efforts on them. 

Solution: HubSpot's lead scoring. You'll find the function from your HubSpot account following the path Settings > Properties > HubSpot Score.

Why use lead scoring? Your sales reps will be the first to know when a high-quality lead hits the set criteria. Automate a series of actions and utlize the information about your website visitor to show personalized web content. 

TOPICS: SALES, QUICK TIPS, AUTOMATION

Why use workflows? When contacts meet specific trigger criteria, they will automatically enroll in your pre-determined workflow. This saves you heaps of time as you no longer have to monitor visitors manually on your site. 

What are my options? HubSpot offers five different types of workflows. A workflow can be based on a Contact, Company, Deal, Ticket or Quote.

How do I get started? You can find workflows in HubSpot from the automation-tab and select workflows. When you enter the workflows-workspace, you can choose what you want to base your workflow on and get started with the process. 

TOPICS: SALES, QUICK TIPS, AUTOMATION

Problem: It is time-consuming to keep track of prospects that haven’t responded to my emails and need a reminder. 

Solution: Sequence queues

What does it do? Sequence is a tool that queues up a series of emails and sends them as scheduled. The sequence terminates if the contact responds to your email or books a meeting using your HubSpot meeting link.

TOPICS: SALES, MARKETING

I wrote this article over three years ago, and to my surprise, it is still up-to-date. Three years ago my opinion was that the time of traditional roles of sales and marketing was undeniably over. Nevertheless, I feel that this model is still deeply rooted. In our customer projects the top priority is filling that gap between sales and marketing.

TOPICS: INTEGRATION, PARTNERSHIPS

Today we are excited to announce a partnership with Dear Lucy – a company that designs intelligent yet user-friendly business intelligence solutions for business decision makers and their teams.

TOPICS: SALES, INBOUND

We all know the typical salesperson. That salesperson is all about closing the deal and not about caring if the product is the right fit for the customer. Legacy sales belong in the past. The world is changing rapidly, so why should sales be any different? The time of pushiness is over, because customers have the opportunity to choose kindness.

TOPICS: NEWS

Vere Ltd's service brand Kaks.io Labs continues to grow strongly in HubSpot business scene. During the spring Kaks.io has gained many new key customers, and has moved up from gold to platinum tier agency partner. This is all part of Kaks.io Labs' business strategy to #growbetter with HubSpot platform. 

TOPICS: CUSTOMER STORY, WEB DEVELOPMENT

Interface is a Finnish furniture manufacturer who invests in sustainable design. A timeless and skillfully crafted sofa is the best choice for consumers who appreciate quality. Interface’s webpages were renewed with the lead of Kaks.io Labs, in order to meet the needs of the consumers.

TOPICS: NEWS

Vere Ltd differentiates its HubSpot business into a separate service brand, Kaks.io Labs. The goal of Kaks.io Labs is to be the world’s most innovative and desirable HubSpot partner. In addition to project deliveries, the business of Kaks.io Labs is based on HubSpot extensions based on a SaaS-model and demanding integration solutions.