Cases & New Ideas

TOPICS: SALES, MARKETING, HUBHACKS

What are the differences between active and static lists?

Active lists are continuously updating according to the set filter. This means that your active list will continuously scan your HubSpot for contacts that match the filter and add or remove them from your list by itself. 

Static lists are snapshots of a specific moment in time. You can add and remove contacts as you like from this list. The list can't read changes in properties or the like so you have to monitor your contacts manually if you want the list to be up-to-date. You can clone an active list and make it static. 

TOPICS: NEWS

Kaks.io Labs is a fast growing, platinum-tier, technical growth agency creating a name in the global HubSpot ecosystem. Our team consists of engineers and technical HubSpot experts. Our customers are often fast growing tech companies and we cooperate with agencies around the world as their extended team. Currently our customers and partners are located in the Nordics, Baltics, UK, Mexico and the US. Our mission is to be the most innovative technical growth agency in the world. We ensure that all customer facing teams are working together, towards the same goal. We need talented account and project managers to ensure that our growth story continues and that our customers are happy. 

TOPICS: SALES, QUICK TIPS, AUTOMATION

Problem: I don’t like emailing and calling back-and-forth to set up a time to meet that pleases all parties. 

Solution: HubSpot Meetings.

Why use Meetings? Skip the fuss around finding a time for your meeting. With the meetings link your contact has full insight of when you are available for a meeting and pick a time that matches both of your schedules. You can choose to just set up a meeting link for your personal calendar or for your team. 

Who is it available for? Meetings is available for all HubSpot users, with a few extra features for paid users. 

TOPICS: SALES

TOPICS: SALES, QUICK TIPS, AUTOMATION

Problem: I need to speed up my sales by finding high-quality prospects and focus my efforts on them. 

Solution: HubSpot's lead scoring. You'll find the function from your HubSpot account following the path Settings > Properties > HubSpot Score.

Why use lead scoring? Your sales reps will be the first to know when a high-quality lead hits the set criteria. Automate a series of actions and utlize the information about your website visitor to show personalized web content. 

TOPICS: SALES, QUICK TIPS, AUTOMATION

Why use workflows? When contacts meet specific trigger criteria, they will automatically enroll in your pre-determined workflow. This saves you heaps of time as you no longer have to monitor visitors manually on your site. 

What are my options? HubSpot offers five different types of workflows. A workflow can be based on a Contact, Company, Deal, Ticket or Quote.

How do I get started? You can find workflows in HubSpot from the automation-tab and select workflows. When you enter the workflows-workspace, you can choose what you want to base your workflow on and get started with the process. 

TOPICS: SALES, QUICK TIPS, AUTOMATION

Problem: It is time-consuming to keep track of prospects that haven’t responded to my emails and need a reminder. 

Solution: Sequence queues

What does it do? Sequence is a tool that queues up a series of emails and sends them as scheduled. The sequence terminates if the contact responds to your email or books a meeting using your HubSpot meeting link.

TOPICS: SALES, MARKETING

I wrote this article over three years ago, and to my surprise, it is still up-to-date. Three years ago my opinion was that the time of traditional roles of sales and marketing was undeniably over. Nevertheless, I feel that this model is still deeply rooted. In our customer projects the top priority is filling that gap between sales and marketing.

TOPICS: INTEGRATION, PARTNERSHIPS

Today we are excited to announce a partnership with Dear Lucy – a company that designs intelligent yet user-friendly business intelligence solutions for business decision makers and their teams.

TOPICS: SALES, INBOUND

We all know the typical salesperson. That salesperson is all about closing the deal and not about caring if the product is the right fit for the customer. Legacy sales belong in the past. The world is changing rapidly, so why should sales be any different? The time of pushiness is over, because customers have the opportunity to choose kindness.