Cases & New Ideas

TOPICS: INBOUND, HUBHACKS, HUBSPOT

HubSpot’s fresh-from-code-factory ABM tools support users in effectively implementing an account based marketing strategy. The ABM tools integrate into Marketing and Sales Hubs to help sales and marketing Teams work more effectively to achieve common goals. The tools will make joint cross-team work more transparent.

TOPICS: INBOUND, MARKETING

ABM’s, or account-based marketing’s, logic is easy to understand through resource usage and goals: you select a limited number of key business companies and focus your marketing and sales resources to reach these target companies. Simple, right? Described in this way, ABM even sounds just like traditional marketing and as soon as you stray to think so, you’ve already taken a wrong turn.

TOPICS: INBOUND, MARKETING

Account based marketing, or ABM among friends, is currently on the lips of every marketer, and no wonder. Inbound and content marketing have long been considered a central (and by some the one and only) marketing and sales strategy. Inbound’s central idea is to provide different buyers with the most up-to-date content when they themselves want it. Inbound has been contrasted with so-called outbound marketing and sales, where the buyer is offered the same without regard to the maturity and willingness of the potential buyer to act.

TOPICS: NEWS, QUICK TIPS, HUBSPOT

HubSpot’s May update stack featured a few very interesting little innovations that are sure to bring value to the daily lives of many HubSpot users. In this blog, we listed the most important innovations for Marketing, Sales and Service hubs, as well as general system-related updates.

TOPICS: WEB DEVELOPMENT, HUBSPOT

A website project looms around the corner and you need to figure out the best publishing platform for your organization. As there are a huge number of options to choose from on the market, it is worth making a comparison. The first thing to think about is what the site is aiming for and what kind of needs it should suit. WordPress is one of the most popular publishing systems in the world. With a huge number of users, plug-in functionalities and templates on the market, it can be a great tool for many organizations.

TOPICS: CUSTOMER STORY, WEB DEVELOPMENT

Netprofile, a Finnish communications and marketing agency specializing in the technology sector, set out to find a partner to develop their website and improve the usability of the publishing platform. The new site was created in seven weeks using the Growth Driven Design development model.

TOPICS: WEB DEVELOPMENT, NEWS, HUBSPOT

HubSpot recently launched its fourth "hub" called CMS Hub. The new CMS Hub includes a completely revamped publishing system. Website building tools will play a bigger role in the HubSpot toolkit. We wrote a story about what CMS Hub contains and what are the biggest differences from the old CMS add-on.

TOPICS: SALES, NEWS, MARKETING, HUBSPOT

As teams move to telecommuting, tools and systems play an increasingly central role in sustaining business. Learn new tricks how to take the full advantage of HubSpot video features or get tips how to boost your webinars to the new heights by utilizing LogMeIn tools. We wanted to share you our favorite telecommuting tools by HubSpot.

TOPICS: SALES, MARKETING, QUICK TIPS, HUBHACKS

With the business increasingly focused on the online environment, HubSpot wants to provide paid tools and functionality to its customers for free. You can activate Meetings, Quotes, E-Sign and 1-1 video features through your own account for 90 days free use. As soon as the tools are available, you will be automatically notified in your HubSpot account.

TOPICS: HUBHACKS

The information you collect with forms help you develop a meaningful relationship with your prospects and customers. By providing your audience with relevant content offers, you’ll also get the opportunity to become a thought leader in your industry. Use forms to qualify leads and to determine what kind of content speaks to them.