Cases & New Ideas

TOPICS: SALES, MARKETING

I wrote this article over three years ago, and to my surprise, it is still up-to-date. Three years ago my opinion was that the time of traditional roles of sales and marketing was undeniably over. Nevertheless, I feel that this model is still deeply rooted. In our customer projects the top priority is filling that gap between sales and marketing.

TOPICS: INTEGRATION, PARTNERSHIPS

Today we are excited to announce a partnership with Dear Lucy – a company that designs intelligent yet user-friendly business intelligence solutions for business decision makers and their teams.

TOPICS: SALES, INBOUND

We all know the typical salesperson. That salesperson is all about closing the deal and not about caring if the product is the right fit for the customer. Legacy sales belong in the past. The world is changing rapidly, so why should sales be any different? The time of pushiness is over, because customers have the opportunity to choose kindness.

TOPICS: NEWS

Vere Ltd's service brand Kaks.io Labs continues to grow strongly in HubSpot business scene. During the spring Kaks.io has gained many new key customers, and has moved up from gold to platinum tier agency partner. This is all part of Kaks.io Labs' business strategy to #growbetter with HubSpot platform. 

TOPICS: CUSTOMER STORY, WEB DEVELOPMENT

Interface is a Finnish furniture manufacturer who invests in sustainable design. A timeless and skillfully crafted sofa is the best choice for consumers who appreciate quality. Interface’s webpages were renewed with the lead of Kaks.io Labs, in order to meet the needs of the consumers.

TOPICS: NEWS

Vere Ltd differentiates its HubSpot business into a separate service brand, Kaks.io Labs. The goal of Kaks.io Labs is to be the world’s most innovative and desirable HubSpot partner. In addition to project deliveries, the business of Kaks.io Labs is based on HubSpot extensions based on a SaaS-model and demanding integration solutions.

TOPICS: CUSTOMER STORY, WEB DEVELOPMENT, INTEGRATION

A foundation with an important cause

Invalidisäätiö is a foundation established in 1940 for the medical treatment, rehabilitation and vocational training of veterans injured in the Finnish Winter War during WWII. The Finnish society has gone through great changes since those days and Invalidisäätiö has been keeping up with this development by changing its own activities to meet the demands of the changing society.

TOPICS: INNOVATION, CUSTOMER STORY, WEB DEVELOPMENT

Kaks.io Labs has won HubSpot’s Impact Award in Sales Enablement in the EMEA area. The award is given quarterly to a company that has indicated creativity on a broad spectrum, innovative thinking in utilizing the HubSpot platform, and has provenly generated more sales to their clients by using the HubSpot solution. 

TOPICS: WEB DEVELOPMENT, DESIGN, SALES

Selling rethinked

Suomen myymäläkaluste (later SMK) is the forerunner in new and refurbished shop furniture. In its’ 20 year history the company has grown from a local business to a country-wide product and service specialist. SMK offers its’ customers a wide range of display cases, fridges and freezers for the needs of stores, restaurants and the food industry. 

TOPICS: NEWS

The world's leading marketing automation, CRM and content management system HubSpot will be taking a stronger role in Kaks.io’s business in the future as a natural part of holistic business design. Kaks.io’s aim regarding the new strategic focus area is to become the world’s most innovative HubSpot partner. After an extremely successful funding round in spring 2018 Kaks.io will be putting a large amount of effort into internationalization as apart of its stronger HubSpot focus.