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Sales and marketing collaboration at HubSpot

A hands-on guide to building common processes for teams

We found that there are far too few practical examples in the world of how HubSpot can really be leveraged in a sales and marketing collaboration. Hence the idea for this guide! Our hands-on guide walks you through all the early stages of the customer path from the perspective of both sales and marketing tools.

What the guide offers you:

  • Practical examples of how HubSpot tools can be used to achieve common goals for teams
  • Tips for designing lead processes using HubSpot tools (e.g. lead scoring and building matrix models)
  • Guidelines for setting and following common goals for teams
  • Advice on using HubSpot tools at different stages of the customer path
  • Exercises and tools to determine how teams best work together
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"Organizations with tightly-aligned sales and marketing had 36% higher customer retention rates and achieved 38% higher sales win rates"

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Kaks.io Labs, your HubSpot partner in growth

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"We needed a well-positioned and capable partner to support our growth company in achieving its ambitious goals: building data-driven marketing and sales. Kaks.io Labs has lived up to all our expectations: inspiring, with the right attitude, flexible and accessible experts who always have a focus on customer success. A warm recommendation!"
quote - Henna Benemen

Henna Rundgren
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