Time for a monthly HubSpot product development review! This month, we’ll showcase interesting updates such as campaign-specific marketing tasks, marketing deals attribution reporting, the CMS sidebar view (still in BETA), and a new Trello integration that can be used agilely in workflows.
Check out the full list on this HubSpot product update.
An example of a situation where a new attribution report brings a solution:
Marketing transfers contacts to sales but is unable to link its own work input to completed transaction. Some solve the problem by creating a new Property at the deal level, which marks the “source” of the deal and which marketing can use in their own reporting by looking at how many “marketing deals” have led to the deal. This type of simplified reporting does not take in account the impact of marketing (or sales, respectively) investments on contacts in the deal, regardless of source. Even if the contact is so-called outbound contact, marketing can have significant impact on deal finishing and revenue generation. The new report can therefore measure the impact of marketing content on all contacts associated with won deals, regardless of where they originally came from.
While our monthly blog provides easy and pre-chewed information on system updates, we also often get questions about HubSpot’s product development roadmap. The revamped roadmap page provides information for all information-hungry HubSpotters at: Hubspot.com/new